Sweat Equity How To Thrive in the AI Marketing Revolution with Brett Malinowski
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Jul 29, 2025 Brett Malinowski, a savvy content creator and head of marketing at Whop, shares insights on thriving in today's attention economy. He discusses viral content strategies, emphasizing the importance of engaging thumbnails and titles. Brett explains how Whop is transforming digital commerce, asserting that a solid business model is key. The conversation touches on building creator networks, integrating organic and paid marketing strategies, and the evolving role of AI in content creation. Tune in for expert tips on creator-led growth!
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Spot Attention Gaps Fast
- Identify trending topics where small channels get large views to find gaps in demand and supply.
- Insert yourself quickly into these arbitrage moments to gain audience share before big creators dominate.
Master Thumbnails and Titles
- Make thumbnails bright with eye contact to stop scrolling viewers.
- Write titles promising clear, specific outcomes to attract your target audience.
GTA-Style AI Viral Ad
- We used AI tools to create a GTA-style viral ad reflecting our brand culture.
- This saved massive costs compared to traditional animation and resonated deeply with our community.