How To Thrive in the AI Marketing Revolution with Brett Malinowski
Sweat Equity
00:00
Navigating Creator Ecosystems in Marketing
This chapter explores the challenges brands encounter when building internal creator systems versus leveraging existing platforms for content generation. It highlights the significance of nurturing creator networks with quality control and engagement, while advocating for a fairer relationship between brands and creators. The discussion emphasizes the need for adaptability in marketing strategies amid the evolving landscape of influencer marketing and content creation.
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