Sweat Equity Content Strategist Breaks Down How BPN Added 50,000 Followers In 3 Days
Jun 3, 2025
Discover how a fitness brand skyrocketed its followers in just three days through a groundbreaking event! The discussion highlights the impact of compelling storytelling and collaborative content strategies. Learn innovative tactics to engage with niche audiences like ultra marathon runners. Plus, uncover the secrets behind live streaming and pre-production planning that can elevate any brand’s media presence. Get ready to transform your approach to audience engagement!
AI Snips
Chapters
Transcript
Episode notes
Engagement Boost via Storytelling
- BPN's ultra marathon event boosted engagement from 2-6K likes to over 90K likes per post.
- High engagement triggers the Instagram algorithm to show content more frequently, growing brand exposure rapidly.
Leverage Athlete Creators
- Invite athletes and content creators who already document their training to amplify your event.
- This approach offers free marketing as they create and share authentic content around the event.
Event Format Drives Engagement
- Event formats with indefinite or extended challenges create more content and viewer engagement than fixed-end races.
- The "last man standing" format builds suspense and drives content consumption over multiple days.