If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.
Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators.
If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
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Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
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www.twitter.com/@brian_blum1
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Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
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🎥Checkout Brians Content Agency
https://www.nibble.studio
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CHAPTERS:
00:00 Back in the Studio: What’s going on today?
03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy
06:23 Using an Event to Execute a Brand Campaign
07:10 TYR: How To Success in Crossfit Brand Campaign
08:50 Speed is Everything: Why Brands Must Move Faster
09:50 Getting Hooks From Interviews To Create Content
11:50 Quick Advise for All Marketers
12:23 Editing on the Fly – The Key to Viral Event Content
15:31 Recap: Keys to Crushing It with Your Event Content
18:13 Storytelling vs. Static Content – Why It Matters
20:13 Why Brands Should Use Events to Communicate
22:00 Thoughts on House Music & DJs (This Might Be Controversial)
24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign
27:35 Making Crossfit Cool & Professional
29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game?
33:18 Is All Media Content Somehow Stolen from Another?
35:38 The Challenges of Running an Agency
40:10 Dealing with Marketers’ Frustration: The Content Flywheel
43:45 Hacks to Perform on Instagram in 2025
46:25 Alex and Brian's Experience as Content Creators
Sweat Equity