Sweat Equity Shift Your Brand from LOW Status to HIGH Status in 46 Mins
37 snips
Jan 14, 2025 Discover how to elevate your brand's status through storytelling and lifestyle-focused content. The discussion highlights the power of mood boards and visual narratives in crafting high-value brands. Learn how to create aspirational connections that resonate with your audience and drive loyalty. Explore strategies to enhance brand perception using aesthetics and exclusivity. Plus, uncover the dynamics of enemy marketing and the ethical implications behind brand positioning, showcasing effective approaches in a competitive landscape.
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Mood Board Branding
- Curate a strong mood board on social media to increase brand status and justify higher prices.
- Content creates perception, enabling high-status branding and affecting downstream metrics.
Lifestyle Focus
- Brand social media has shifted from product obsession to lifestyle obsession.
- Treat social media like Pinterest, curating aspirational mood boards to inspire and engage.
Creating Association
- Create an aspirational mood board by showcasing the dream lifestyle your ideal customer wants.
- Integrate products seamlessly into this lifestyle, making them a key part of achieving it.