Want to build a premium brand that people are willing to pay more for?

Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

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CHAPTERS:

0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding

4:34 Early Days of Social Media Content Creation

06:08 Product Obsession to Lifestyle Obsession Shift

07:00 Role of Association in Content Strategy

09:42 Case Study: Nude Project

11:38 ALD: A Dream Moodboard

12:35 Creating an Aspirational Mood Board

13:48 A Quick Advice for Marketers

14:22 How the Mood Board Guides Your Content Decisions

17:00 The Importance of Titles in Social Media Videos

18:42 The Three Types of Video Hooks Explained

21:40 Does Linkedin Work for Content?

27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point

34:07 Biulding Urgency Through Scarcity

35:22 Case Study: Saucony x Minted New York

36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases

38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty

40:40 Why Big Brands Avoid the "Enemy Frame"

45:30 We're Hiring!