Want to build a premium brand that people are willing to pay more for?
Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
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CHAPTERS:
0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding
4:34 Early Days of Social Media Content Creation
06:08 Product Obsession to Lifestyle Obsession Shift
07:00 Role of Association in Content Strategy
09:42 Case Study: Nude Project
11:38 ALD: A Dream Moodboard
12:35 Creating an Aspirational Mood Board
13:48 A Quick Advice for Marketers
14:22 How the Mood Board Guides Your Content Decisions
17:00 The Importance of Titles in Social Media Videos
18:42 The Three Types of Video Hooks Explained
21:40 Does Linkedin Work for Content?
27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point
34:07 Biulding Urgency Through Scarcity
35:22 Case Study: Saucony x Minted New York
36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases
38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty
40:40 Why Big Brands Avoid the "Enemy Frame"
45:30 We're Hiring!
