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Sweat Equity by Marketing Examined
How to Build a 9-Figure Performance Brand
Jan 28, 2025
Matt DiLorenzo, CEO of TYR, guides us through the brand's journey from niche swim gear to a powerhouse in performance athletics. He delves into the importance of grit and leadership in crafting authentic, tech-driven products. The role of community feedback in product development, particularly for CrossFit gear, is highlighted. DiLorenzo also shares insights on effective time management and the emotional landscape of entrepreneurship, emphasizing perseverance and the enriching journey of motivating diverse athletes.
46:05
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Quick takeaways
- Matt DiLorenzo emphasizes the importance of product quality and understanding consumer needs as foundational to building a successful brand.
- Tier's strategic pivot to fitness products showcases their commitment to innovation and community feedback, enhancing both performance and aesthetics.
Deep dives
Roots in Family and Product Development
The journey of Tier began in 1985 as a family business, originally focused on swimming products. Matt DiLorenzo grew up immersed in the company, working in various capacities such as the factory and design studio, where he learned the importance of product development. He emphasizes that a strong foundation in product is essential for any brand, encouraging new entrepreneurs to prioritize identifying market gaps and consumer needs. Ultimately, his background has shaped him into a leader who views product quality as a key driving force behind the brand's success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode