How to Build a 9-Figure Performance Brand
Sweat Equity
Bridging Market Gaps in Fitness Footwear
This chapter discusses the essential process of identifying market gaps and developing specialized products for the fitness industry, particularly targeting CrossFit athletes. The speakers share their journey of creating a new training shoe, emphasizing the significance of community feedback and market research in product development. They also explore the collaborative efforts between designers and engineers to integrate performance technologies with aesthetic appeal in athletic footwear.
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