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Matt DiLorenzo

CEO of TYR, a performance-driven athletic brand. He discusses the brand's evolution and the importance of grit and leadership in creating authentic products.

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Jan 28, 2025 • 46min

How to Build a 9-Figure Performance Brand

Matt DiLorenzo, CEO of TYR, guides us through the brand's journey from niche swim gear to a powerhouse in performance athletics. He delves into the importance of grit and leadership in crafting authentic, tech-driven products. The role of community feedback in product development, particularly for CrossFit gear, is highlighted. DiLorenzo also shares insights on effective time management and the emotional landscape of entrepreneurship, emphasizing perseverance and the enriching journey of motivating diverse athletes.