How to Build a 9-Figure Performance Brand
Sweat Equity
Building a Performance Brand
This chapter explores the future of an athletic brand, emphasizing a commitment to supporting athletes through quality products and motivational storytelling. The speaker discusses the importance of consistency, patience, and a long-term vision in brand building, contrasting immediate marketing results with the gradual growth of brand awareness. Insights drawn from established companies underscore the complexities of authentic branding and the challenges of measuring its impact in a competitive landscape.
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