Sweat Equity

Hostage Tape does $40M in revenue selling mouth tape. And scaled to 8-figures in just a few years. In this episode, we share how to find markets and product ready for innovation. Then how to build the infrastructure to scale.Then Brian dives deep into the enemy framework. And how you can position your brand against an enemy in the market to build a cult following and customer base.If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Alex and Brian sit down with Rob Oliver, a serial entrepreneur who sold his last brand, Genius Supplements, for $30 million. Rob talks about where to spot new opportunities, how he's building brands going into the future and dishes on the mental ups and downs of building a business.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Famous Crossfit athlete Danielle Brandon joins the hosts to discuss successful brand launches and the psychology behind converting traffic into customers. They explore TikTok Shop, Magic Mind's 8-figure funnel, and the psychology of pricing strategies.

Experienced entrepreneur Oren John shares insights on building a 7-figure brand from scratch. Topics include branding, website setup, content creation, and getting your first 1000 customers. He breaks it down into 3 phases for easy implementation.

Ever wondered how the conquers of the past took over the world? People like Napolean, Genghis Khan, Steve Jobs...or modern-day greats like Michael Jordan or Arnold Schwarzenegger.And wonder what the difference between you and them is? Or how they became who they became?And if you think hard work is the sole answer - it's not. In this episode, Ben Wilson takes his 10,000+ hours of studying the greats for his podcast How To Take Over The World and distills it into this 45 min episode.Plus, you'll learn how to build a 7-figure podcast in 2024. From ideation to growth. Everything is covered.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Basically - want us to talk about how we'd grow your business on the pod?Drop a 5-star review. Send us the screenshot. And send us proof and your brand to podcast@marketingexamined.com and we'll feature it on the show.Much love,Alex & Brian--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Lukas Pakter, founder of SquidHaus, shares insights from his journey building a six-figure DTC clothing brand. He discusses the importance of community and strategic positioning for young men in fitness apparel. The conversation delves into branding, innovative marketing techniques, and the significance of effective website optimization. Lukas highlights how small tweaks can significantly boost conversion rates and customer engagement. The duo also explores the balance between organic content and direct ads while navigating the complexities of manufacturing and scaling.

As promised, this week we're diving deep into Brian Blum's entrepreneurial adventures. From his first entrepreneurship class, to launching his first product (you'll never guess what it was), to working for the San Antonio Spurs, to getting an investment from Mark Cuban and Barbara Corcoran after a successful pitch on Shark Tank - Brian explains how his passion for sports turned into a hunger for business, and the lessons he's learned throughout all his successes (and failures). From building your first sales funnel, to acquiring VC investments, there's a ton to learn in this one. Thanks for listening, and don't forget to rate and subscribe if you enjoyed.💰 SWEAT EQUITY HAT GIVEAWAY:We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to podcast@marketingexamined.com. Winners will be announced soon, so stay tuned.(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.comCHAPTERS:00:00 - Intro01:29 - From College Basketball to the San Antonio Spurs media team.10:11 - Brian's first business: Teeth whitening chewing gum.12:09 When and how to pivot your startup.15:32 - Brian's takeaways from his first startup.16:47 - The importance of unit economics and customer acquisition costs.18:30 - Brian's time as CMO of Grind.23:37 - Brian's company went on Shark Tank, and CLOSED.25:13 - The results of being featured on Shark Tank.28:01 - Some of Brian's biggest takeaways at Grind.31:12 - The secret to raising VC money.33:24 - Transitioning from Founder to Employee - Pros and Cons.38:33 - Pivoting back to Agency life at Rctfy.46:48 - Organic Content Masterclass with Brian

Who is Alex Garcia, and why do you tune in every week to listen to his marketing advice? In this episode, Brian interviews Alex to dig deep on his long career in the world of content and marketing. Alex shares his successes (and failures) as an entrepreneur over the past decade, including growing The Hustle & My First Million, becoming CMO at The Kollective, and much more. Alex discusses his initial forays into content creation and social media management for (essentially) every bar in Austin, to navigating the world of agency life and the transition to his current business, Marketing Examined. Stay tuned, because Brian is up next.💰 SWEAT EQUITY HAT GIVEAWAY:We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to podcast@marketingexamined.com. Winners will be announced soon, so stay tuned.(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.comCHAPTERS:00:00:00 - Intro & Sweat Equity Merch Giveaway00:04:50 - From College Athlete to Agency Owner.00:09:32 - Alex's First Agency: SocialFirst.00:16:47 - The Hustle, and My First Million.00:21:52 - 50 threads in 50 days on Twitter.00:27:30 - Becoming CMO of Kollective.00:32:27 - The Origins of Marketing Examined00:37:50 - Should you start a newsletter in 2024?00:45:36 - Free Game - How we'd grow YOUR brand. Luxee.

Discover the secrets to building a true fanbase with Kane Kallaway. Explore the value of an engaged audience, the importance of 'content minutes', and the pros and cons of sharing your secret sauce. Learn why high production quality may not be as crucial as you think in content creation.

Former pro hockey player turned content creator JT Barnett discusses sustainability, scalability, authenticity in content, and winning content playbook. Explore building creative teams, scaling content production, and building relationships with influencers for brand collaborations. Learn about challenges and evolution in content creation, audience engagement strategies, and current interests in creators and brands.