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Sweat Equity by Marketing Examined
How to Hire a $10M+ Content Team in 40 mins
Oct 1, 2024
In this engaging discussion, Alex—an expert in content team structuring—breaks down how to build a dream content team tailored to your company’s revenue milestones. He dives deep into roles and salary ranges for startups to established brands. Brian shares his insights on brand activation, spotlighting effective strategies from major events like the US Open, while discussing the importance of memorable brand experiences. They emphasize the impact of data analytics and creativity in developing viral content, making this a must-listen for marketers!
44:45
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Quick takeaways
- Building a content team should be tailored to revenue levels, starting from grassroots storytelling for $0M-$1M businesses to strategic oversight for $10M+ brands.
- Collaboration and alignment among creators at different funnel stages become vital as revenue grows, enhancing brand visibility and consumer education simultaneously.
Deep dives
Building a Content Team for Different Revenue Levels
When establishing a content team, the structure should adapt according to the company's revenue. For businesses generating zero to one million in revenue, the team should consist of the founder, who must create content, a part-time creator for testing and repackaging content, and a group of ambassadors sourced from customer lists. The focus at this stage is on grassroots content creation that resonates with the audience, emphasizing storytelling and personal engagement. As revenue increases through each of the defined stages from one to five million and beyond, the content team can grow to include dedicated creators for various funnel stages and an overall content strategy manager.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode