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7min chapter
How to Hire a $10M+ Content Team in 40 mins
Sweat Equity by Marketing Examined
Integrating Data in Creative Processes
This chapter explores the importance of data analytics in content creation, particularly within agencies, and highlights the challenges faced by media buyers. It also discusses the marketing success of the Honey Deuce drink at the US Open, emphasizing the need for dedicated content analysts and effective brand activations.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode