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How to Hire a $10M+ Content Team in 40 mins

Sweat Equity

CHAPTER

The Role of Nostalgia in Modern Marketing

This chapter explores the role of nostalgia in marketing by contrasting performance-driven strategies with the necessity of cultivating enduring consumer relationships. It examines how brands like AWS and Oracle utilize technology to enrich brand experiences in local sports and entertainment, while acknowledging the difficulties in measuring emotional engagement.

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