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2min chapter
How to Hire a $10M+ Content Team in 40 mins
Sweat Equity
The Role of Nostalgia in Modern Marketing
This chapter explores the role of nostalgia in marketing by contrasting performance-driven strategies with the necessity of cultivating enduring consumer relationships. It examines how brands like AWS and Oracle utilize technology to enrich brand experiences in local sports and entertainment, while acknowledging the difficulties in measuring emotional engagement.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode