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7min chapter
How to Hire a $10M+ Content Team in 40 mins
Sweat Equity by Marketing Examined
Crafting Brand Loyalty Through Experience
This chapter examines how brand experiences at major events like the US Open can shape consumer preferences and loyalty, using Grey Goose vodka as a case study. It also highlights innovative marketing strategies, such as Amazon's NFL stats, and discusses key considerations for brands to ensure effective event activations that resonate with consumers.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode