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How to Hire a $10M+ Content Team in 40 mins

Sweat Equity

CHAPTER

Crafting Brand Loyalty Through Experience

This chapter examines how brand experiences at major events like the US Open can shape consumer preferences and loyalty, using Grey Goose vodka as a case study. It also highlights innovative marketing strategies, such as Amazon's NFL stats, and discusses key considerations for brands to ensure effective event activations that resonate with consumers.

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