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Building Effective Content Teams for Growth
This chapter explores the critical components of forming a content team for startups aiming to grow from zero to one million dollars in revenue. It highlights the vital roles of founders and dedicated creators in content strategy, the significance of brand ambassadors, and the need for a dual approach in content creation to enhance audience engagement. The discussion also addresses the transition to a robust content structure for brands generating over ten million dollars, focusing on collaboration and specialized roles in the marketing funnel.