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How to Hire a $10M+ Content Team in 40 mins

Sweat Equity

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Crafting a Brand Activation Playbook and Building a Scalable Content Team

This chapter explores a brand activation playbook inspired by the collaboration between Grey Goose Vodka and the US Open. It highlights strategic planning for event activations and the complexities of building a content team on a budget, offering insights into scalable hiring based on business revenue tiers.

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