Sweat Equity Everything Your Brand Needs To Go Viral In 2025
7 snips
Dec 3, 2024 Discover how brands create compelling narratives in streetwear and music marketing. Uncover clever strategies like Kody Phillips' Black Friday skits and Retro Muscle’s nostalgic approach. Learn about the shift to social-first campaigns and the power of theme pages for virality. Explore how a DJ achieved 20 million streams using music, memes, and short-form content. This discussion is packed with actionable tips for marketers, creatives, and entrepreneurs looking to elevate their content game!
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Skit-Based Lookbook Success
- Cody Phillips' brand created skits for Black Friday promotions.
- Their lookbook, based on the skits, received 104,000 likes and likely sold out the collection.
Organic Content Flywheel Playbook
- Create social-first campaigns with cohesive storytelling across platforms.
- Work with theme pages and set up affiliate links to create a lucrative flywheel.
Meta's Algorithm Focus
- Prioritize content oriented around watch time and shares to align with Meta's algorithm.
- Cody Phillips' viral success demonstrates the effectiveness of this approach, especially for smaller brands.