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Sweat Equity by Marketing Examined
Everything Your Brand Needs To Go Viral In 2025
Dec 3, 2024
Discover how brands create compelling narratives in streetwear and music marketing. Uncover clever strategies like Kody Phillips' Black Friday skits and Retro Muscle’s nostalgic approach. Learn about the shift to social-first campaigns and the power of theme pages for virality. Explore how a DJ achieved 20 million streams using music, memes, and short-form content. This discussion is packed with actionable tips for marketers, creatives, and entrepreneurs looking to elevate their content game!
31:24
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Quick takeaways
- Effective storytelling through engaging skits, as demonstrated by Cody Phillips, builds anticipation and drives consumer engagement for brand launches.
- Collaborating with theme pages and utilizing trending audio enhances brand visibility and taps into nostalgia, creating a deep emotional connection with audiences.
Deep dives
Innovative Marketing Strategies
The podcast highlights the growing trend of creating social-first campaigns in streetwear marketing. Brands are now focusing on producing skits shot in vertical formats to engage audiences specifically on social media, as seen in the recent campaign by Cody Phillips. By utilizing platforms like Instagram, these brands are not only releasing standard promotional content but also creating compelling narratives that maintain audience interest over multiple posts. This approach shifts the emphasis from traditional marketing strategies towards a model that prioritizes dynamic storytelling and audience engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode