10min chapter

Sweat Equity by Marketing Examined cover image

Everything Your Brand Needs To Go Viral In 2025

Sweat Equity by Marketing Examined

CHAPTER

Harnessing Virality: Marketing in the Age of Social Media

This chapter explores strategies brands can employ to enhance their social media presence and capitalize on their existing popularity. Through personal anecdotes and insights into modern public relations, the discussion emphasizes the importance of creating engaging, sharable content across multiple platforms. Additionally, it highlights the transformative role of accessible music in driving content creation and virality on platforms like Meta and TikTok.

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