Sweat Equity If I Started Creating Content As a Brand In 2025, I'd Do This
Nov 19, 2024
Discover how community-driven content can transform a brand's visibility and loyalty. Learn about the viral success of the 'Hit the Goal with Me' campaign and why mission-driven brands resonate with customers. Explore the importance of authentic storytelling and humor in marketing. Dive into strategies for brand differentiation through cause-based narratives, alongside insights on building connections in a saturated market. Plus, personal anecdotes that highlight the humor in marketing efforts.
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Hit the Goal With Me Content
- Create "Hit the Goal With Me" content by setting a public goal with stakes, a deadline, and community involvement.
- Turn the journey towards the goal into a daily or weekly content series.
Smashd's Success
- Smashd grew to 500,000 followers in under 60 days using the "Hit the Goal With Me" strategy.
- An intern's campaign of smashing a can daily on Instagram led to massive sales and brand awareness.
4Ocean's Ryan Reynolds Challenge
- 4Ocean, a mission-driven brand, is using the challenge format to engage Ryan Reynolds.
- Their challenge involves daily ocean cleanups until Reynolds joins, creating a movement around their cause.