If I Started Creating Content As a Brand In 2025, I'd Do This
Sweat Equity
Engaging Audiences Through Authentic Content
This chapter explores the growth potential for brands in social media by emphasizing the creation of engaging and authentic content. It introduces the concept of 'hit the goal with me content,' showcasing strategies and case studies, including a brand called Smashed, which leveraged public challenges to enhance audience engagement. Additionally, it highlights the effectiveness of humor and localized marketing initiatives, providing insights on how brands can connect deeply with their communities.
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