8min chapter

Sweat Equity by Marketing Examined cover image

If I Started Creating Content As a Brand In 2025, I'd Do This

Sweat Equity by Marketing Examined

CHAPTER

Brand Differentiation in a Saturated Market

This chapter explores how brands can stand out in competitive markets by focusing on cause-driven narratives and building genuine community connections. It also contrasts the luxury apparel market's craftsmanship with the ethical challenges of mass production.

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