If I Started Creating Content As a Brand In 2025, I'd Do This
Sweat Equity
Building Brands with Purpose: The Born Primitive Approach
This chapter explores the branding strategies and community-building efforts of the athlete-driven fitness apparel brand Born Primitive, highlighting their initiatives aimed at supporting veterans. It emphasizes the significance of niche marketing and the role of brands in amplifying underrepresented voices to create loyalty among consumers.
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