How Peter Attia’s Protein Bar Made $10M in 3 Weeks

Oct 8, 2024

Learn how a protein bar skyrocketed to $10M in just three weeks by leveraging multi-channel marketing strategies. Discover the importance of email and SMS tactics during the crucial Q4 period. Explore innovative ad strategies that include competitor insights and engaging hooks. Find out how crafting cohesive campaigns and influencer collaborations can drive demand. Plus, get inspired by a listener's viral TikTok success and the importance of maintaining brand integrity while maximizing sales.

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Intro

00:00 • 2min

Maximizing Q4 Sales Strategies

01:44 • 11min

Maximizing Seasonal Sales with Integrity

13:08 • 2min

Innovative Ad Strategies and Competitor Insights

15:11 • 4min

Crafting Cohesive Campaigns

19:26 • 21min

Celebrating Listener Success and Encouraging Engagement

40:06 • 1min