Sweat Equity

Johnny Valentine, a viral skit creator, shares his journey of amassing 2.5 million followers on TikTok through engaging content. Goli discusses its groundbreaking strategy on TikTok Shop, creating over 17,000 videos in just 30 days, leading to $4.1 million in sales. The conversation dives into innovative marketing tactics, the significance of affiliate rewards, and leveraging creator communities for wider reach. Insights into effective sales funnels and storytelling further enhance the understanding of TikTok's transformative potential for brands.

Learn how the streetwear brand Trikko transformed casual viewers into loyal fans on TikTok, despite setbacks. Discover innovative content strategies that leverage short videos, community building, and storytelling for brand engagement. Explore the power of trending audio and compelling brand introductions to capture audience attention. Dive into the art of hooking audiences and the innovations in influencer marketing. Finally, uncover organic marketing tactics that drive viral growth without paid ads, creating a dedicated user base.

Discover why your ads might not be converting and learn practical strategies to improve them. Explore the art of price anchoring and how storytelling can enhance engagement. Hear insights on effective product launches through innovative teasing and audience engagement. Delve into the importance of addressing customer pain points for successful advertising. Plus, enjoy a wild tale about a missing athlete at a CrossFit event, highlighting the interplay between authenticity and public reactions in brand management.

Sonny Webster, a renowned Olympic weightlifter and entrepreneur, shares his journey from sports to business. He reveals the emotional resilience needed for Olympic success and the impact of social media on young athletes. Sonny discusses innovative marketing strategies for his three ventures and the significance of community in fitness entrepreneurship. He emphasizes balancing work and life while transforming weightlifting into a captivating experience for audiences. His insights into personal branding highlight the power of storytelling in engaging diverse audiences.

Brian, a brand website strategist, teams up with Alex, who specializes in website and content strategies, to dissect four brands live. They explore how Oonyall Tea can enhance its cultural storytelling and competitive tactics. Alex shares innovative approaches for Strong Coffee, focusing on customer engagement through taste tests. Brian analyzes ELEAT’s branding, while Alex wraps it up with Morsause, recommending clearer messaging and influencer marketing for better consumer connection. Expect insightful tips and creative strategies throughout!

Join Alex and Brian as they dive into live brand-building, starting with insights on optimizing Tulster.com, where website improvements and captivating ads take center stage. They explore geotagging strategies for As Above Tattoo, enhancing local engagement with smart content ideas. Finally, they brainstorm innovative branding tactics for Tales.com, focusing on influencer collaborations and showcasing the power of organic content. With emotional storytelling at the heart, this discussion is packed with actionable strategies to elevate any brand.

Alex, an expert in brand disruption strategies, and Brian, a marketing guru, dive into the art of standing out in a crowded market. They share insights on how smaller brands like Moise Wash and Muddy Bites use creative digital branding to challenge giants. The duo discusses personalized outreach and the importance of cultural fit in hiring. They also emphasize quantifying achievements for job seekers and entrepreneurs to boost their success. Tune in for actionable strategies to enhance audience engagement and grow your brand authentically!

Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience.In episode 38, Brian breaks down frameworks, content angles, and ways to make your content more shareable. Meanwhile, Alex dives into how to scale your content and post more without scaling your team or hiring more people. Alex also dives into brands using unordinary objects to go viral. This episode is bada**. And if you loved it, do us a solid and share it with one of your marketing friends who needs better content… c’mon, you know who I’m talking about.Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4-us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------🔥Want Free Game?Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------

Discover how Wimbledon gained nearly one million followers in just 14 days by churning out 1,000 pieces of content! Dive into innovative storytelling techniques that keep audiences hooked, and learn about the effectiveness of influencer marketing. Explore the strategy of news jacking to align with trending topics, and uncover the secrets of maximizing content velocity for brand success. Packed with insights and actionable strategies, this discussion highlights how brands can elevate their marketing game!

Learn how Bandit Running disrupted the running world with unsponsored athletes at the Olympic trials. Discover the top 3 successful run clubs' marketing tactics. Explore innovative marketing strategies, effective Instagram tactics, and unique content creation in the running industry.