Sweat Equity World-Building 101: Create a Brand People Obsess Over
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Feb 18, 2025 Explore the captivating art of world-building in branding, where immersive experiences draw audiences in. Learn how brands like Jacquemus and Malbon Golf craft unique narratives while embracing cultural awareness. Discover the transformative power of behind-the-scenes content and voyeuristic storytelling in fostering loyalty. The conversation dives into effective partnerships and community engagement that create genuine connections, reshaping traditional marketing approaches. Get ready to reimagine how brands can capture hearts and minds!
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World-Building Is Perception
- World-building is more than storytelling; it's the perception a brand creates.
- This perception encompasses digital presence, performance pillars, real-life experiences, and community engagement.
World-Building Examples
- Jacquemus excels at world-building through content and in-person experiences.
- ALD demonstrates world-building with diverse partnerships, including music, cars, and gyms.
Building a Shared Vision
- Create a shared vision that resonates with your audience.
- Test and iterate content to discover what your audience wants and double down on what works.
