Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
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CHAPTERS:
0:00 Intro
2:06 The Power of World-Building in Branding
3:10 How Jacquemus Masters the Art of World-Building
5:20 Why Most Brands Get Storytelling Wrong
6:26 The Fashion Industry Sets the Trends for Everyone
8:39 Vision Board, Content Strategy and Guidelines
11:37 Content: The Glue That Holds It All Together
13:06 Alright Marketers, Listen up
13:40 Malbon Golf’s Winning Formula for Brand Culture
17:09 Why Every Brand Needs BTS Content
18:49 Why Voyeuristic Content is Taking Over Social Media
24:13 The Two Sides of World-Building: Digital & Physical
27:29 Brand Collaborations: The Secret Growth Hack
29:52 Turning Customers into a Real-Life Community
