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Brands can enhance their market presence by positioning themselves as thought leaders within their respective industries. By understanding what interests their audience through an 'interest graph', brands can create content that resonates with consumers on a deeper level. This involves moving beyond traditional teaching approaches and instead offering engaging and relatable insights that spark curiosity. The connection between educator and audience is critical, as people are more inclined to buy from those they perceive as knowledgeable and credible in their field.