How To Turn Your Brand Into a Thought Leader
Sweat Equity
00:00
Rethinking Brand Strategies for Genuine Engagement
This chapter critiques current brand strategies, particularly the over-reliance on influencer collaborations that often underperform. It advocates for creating engaging, organic content and educating consumers to strengthen brand credibility and connections. Additionally, it emphasizes the need for broader audience targeting and using compelling hooks to enhance marketing reach and foster curiosity.
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