How To Turn Your Brand Into a Thought Leader
Sweat Equity
Strategic Content Planning for Wellness Brands
This chapter explores effective content planning strategies tailored for wellness brands, emphasizing the need to connect with consumer interests like stress reduction. It highlights the shift away from traditional influencer marketing towards establishing thought leadership through educational content, all while underscoring the importance of engaging methods for collecting customer emails. The discussion also includes insights on creative branding, effective pitching strategies, and the impact of value-driven engagement over discounts.
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