Sweat Equity Why Your Brand Needs A Social Show
Apr 2, 2025
The hosts discuss the shift in media habits, emphasizing YouTube's dominance over traditional TV. They explore the emergence of social shows as essential for brand marketing and the need for innovative content strategies. A standout example is the 'Drive By Kindness' series, which highlights effective audience engagement. They also tackle the challenges of content creation amidst personal responsibilities while sharing lessons from both successes and failures. Plus, discover how nostalgic stories and emotional connections can foster deeper audience engagement.
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Social Media as New TV
- Social media acts like TV with endless channels for content and brands.
- Shows foster familiarity, set viewer expectations, and build loyal consumption habits.
Start Simple Social Shows
- Launch beginner social shows using simple formats like challenges or interviews.
- These require no pre-production and can be shot in batches to scale quickly.
Matt Choy's Social Show Example
- Matt Choy creates popular repeatable social shows like the "one mile challenge."
- His content is simple, scalable, and retains viewers with gamification elements.