Sweat Equity

This Is How Your Brand Needs To Tell Stories

10 snips
Jan 21, 2025
Discover how brands create envy-inducing campaigns! Explore the ascent of Corteiz and its fan-driven designs. Learn the transformative power of content creation and real-world examples from the fashion industry. Uncover the elements of viral marketing campaigns and innovative sports marketing narratives with relatable anecdotes. Delve into the evolution of marketing in the digital age and see how retail brands like Olipop embrace storytelling to resonate with consumers. It's a goldmine of insights for entrepreneurs and marketers alike!
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ANECDOTE

Cortez's Diehard Fans

  • Cortez's fans fiercely defend the brand's originality online.
  • They call out other streetwear brands perceived as copying Cortez's designs, demonstrating strong brand loyalty.
ADVICE

Viral Stunts for 2025

  • Focus on viral stunts to create buzz around your brand.
  • Cortez's fan design competition is a great example.
ANECDOTE

Mischief's Marketing Genius

  • Mischief's viral stunts, like the big red boots, are examples of successful moment marketing.
  • They create viral campaigns and products that generate buzz.
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