Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Chris Koerner, a serial entrepreneur with a knack for innovation, shares his journey from diverse business ventures to amassing an impressive 820k social media following. He discusses the power of short-form videos and tailored content for different platforms. Chris reveals his strategies for crafting engaging hooks and optimizing audience interaction. He emphasizes the importance of consistency, audience feedback, and understanding algorithms to drive growth. Tune in for actionable insights to elevate your social media game!

Reflecting on the year's biggest SEO headlines, the hosts dive into the impact of AI on search methodologies, including Google's transition to Gemini. They discuss Google's antitrust challenges and the emerging competition from platforms like SearchGPT. The conversation spotlights unique niche sites, like the quirky McBroken, which tracks ice cream machine status. Additionally, they share their most lucrative side hustles, exploring the surprising profitability of targeting niche audiences in the evolving digital landscape.

Join John Ward, a seasoned internet marketing entrepreneur with over two decades of experience, as he dives into his successful strategies on Facebook and Pinterest. He reveals how he reached 4 million people in just 30 days on Facebook and garnered 3 million impressions on Pinterest. John discusses the importance of subniches, automation, and crafting compelling visuals to captivate audiences. With tips on adapting to algorithm changes and optimizing content for engagement, he shares secrets to earning $50k a month through social media.

Thomas Smith, co-host of the Niche Pursuits News Podcast and side hustle expert, joins to unpack intriguing developments in SEO and AI. They reveal insights from Google's ranking system exploit and the recent December Core Update. Discover how AI influences search results, blending organic with sponsored content and raising consumer confusion. They also explore successful niche sites, including a cheese-themed venture! Smith emphasizes the challenges and strategies of modern digital marketing amidst these changes.

Jake Thomas, a digital marketing expert and YouTube title wizard, shares his journey in crafting eye-catching titles. He reveals how one small adjustment can lead to 7 million views, diving into the psychology behind effective communication. Discover the art of balancing curiosity and emotion in titles and thumbnails to boost engagement. With insights on understanding audience desires, he shares practical tips for content creation that resonate, making it clear that mastering effective titles is key to online success.

Morgan Overholt, a savvy guest host focusing on SEO, AI, and side hustles, dives into the recent conflict between WordPress and WP Engine over legal disputes and access issues. The discussion highlights Google's core updates and their impact on businesses. They also share unique niche sites, like a glitter bomb service and a fish migration tracker, inspiring listeners to think outside the box. Additionally, the chat touches on potential shifts in AI advertising and the upcoming Google Gemini 2.0, creating a lively conversation about innovation and creativity in digital spaces.

Cyrus Shepard, a seasoned SEO expert from Zippy SEO and former Moz team member, shares invaluable insights on navigating Google's Helpful Content Update. He reveals the essence of creating 'helpful content' and discusses recovery strategies for website owners affected by recent algorithm changes. Shepard addresses the shift from traditional SEO practices to emphasizing user engagement and quality content, providing actionable tips for achieving visibility in 2025 and beyond. This conversation is a game-changer for anyone looking to thrive in the evolving digital landscape.

Discover why younger users are ditching Google for platforms like TikTok and YouTube. Delve into the implications of Google’s recent algorithm updates and their effects on content creators. Explore the growing role of SMS marketing as a game-changer for businesses in 2025. Hear about niche sites making waves with unique products and trends, including a quirky focus on geese control. Plus, enjoy insights on Bitcoin investments and the evolution of video marketing strategies that are redefining online engagement!

Back in September 2023, when Todd Sarouhan’s San Diego travel site got hit by the HCU, he watched it lose around 80% of its traffic.  But then, in August 2024, another HCU update rolled out, and things turned around dramatically. Traffic started climbing back up, and it's been on the rise ever since.  But his site didn’t just recover—it soared to new heights and is now exceeding its previous peak traffic levels.  In this interview, he talks about the strategies he used to navigate through the downturn, why and how he implemented them, and the lessons he learned along the way. This interview offers a real-world example of resilience and adaptability in the ever-changing digital landscape.   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this engaging discussion, Brooks Conkle, a savvy guest host and expert in SEO and online strategies, shares fascinating insights into Google’s latest November core update and its positive impact on small bloggers. They explore innovative monetization tactics for niche sites, including a quirky tank driving venture and a simple screenshot guide. Additionally, they dissect Google's new Search Console recommendations and ad design policies, highlighting crucial strategies for maximizing visibility and ethical advertising practices.