Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Jon Gillham Creates Rankable Content Without Following SEO Scores
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Apr 16, 2025 Jon Gillham, founder of Originality.ai and content optimization expert, dives into the transformative world of SEO and AI-driven content strategies. He critiques traditional SEO tools for fostering derivative content and emphasizes the importance of originality and depth over rigid scoring systems. Jon shares insights on the significance of user intent, the dangers of over-optimization, and innovative strategies for creating valuable, engaging material. This conversation is a goldmine for content creators and marketers navigating the modern digital landscape.
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The Pitfall of Perfect Scores
- Pursuing a perfect optimization score leads to average, derivative content with no new value.
- This approach can hurt content performance as it results in nothing unique to rank for.
Use Tools to Complete Coverage
- Use content optimizers to fill significant content gaps, ensuring your article covers topics others have missed.
- This helps avoid missing key information that may impact your ranking potential.
Information Gain Beats Over-Optimization
- Google's Helpful Content Update rewards content with unique, valuable information, not over-optimized, derivative text.
- Adding tools, data, or unique visuals improves rankings more than merely optimizing words and keywords.