In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough.

We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain.

Jon shares how his team uses AI to evaluate content differently—focusing on originality, depth, and true value over checklists and keyword counts.

Whether you're a content creator, publisher, or SEO, this episode offers practical insight into what it takes to rank in today’s search landscape.

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