Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
How Brad Wayland Turned 125 Course Sales Into a $1M Business
Apr 23, 2025
Brad Wayland, an entrepreneur and sell-side M&A advisor at Quiet Light, shares his journey of turning a struggling farming course into a million-dollar success. He discusses the initial sales struggles despite partnering with renowned farmer Joel Salatin. With strategic shifts like enhancing content and harnessing the power of YouTube and paid ads, Brad reveals the keys to overcoming marketing challenges. Listeners gain insights into customer engagement, adaptive strategies, and the importance of authenticity in building a brand within the niche market.
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Quick takeaways
- Brad Wayland's journey in launching a farming course highlights the importance of persistence and adaptability in overcoming initial setbacks and misalignments with the target audience.
- Expanding course content from initial offerings to a comprehensive suite significantly improved student engagement and fostered a loyal customer community eager for continued learning.
Deep dives
The Journey into Farming
The speaker shares the unexpected transition into farming, initially sparked by a passion for the work of farmer Joel Salatin, who advocates for sustainable practices. Friends in video production introduced the idea of collaborating with Salatin to create an educational course on his methods. Despite personal reluctance to operate a farming business, the opportunity to work with known influencers and educate others inspired a leap of faith. This venture began as a daunting challenge, with the speaker feeling the weight of expectations from friends and colleagues about the business's viability.
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