Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Brad Wayland Turned 125 Course Sales Into a $1M Business
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Apr 23, 2025 Brad Wayland, an entrepreneur and sell-side M&A advisor at Quiet Light, shares his journey of turning a struggling farming course into a million-dollar success. He discusses the initial sales struggles despite partnering with renowned farmer Joel Salatin. With strategic shifts like enhancing content and harnessing the power of YouTube and paid ads, Brad reveals the keys to overcoming marketing challenges. Listeners gain insights into customer engagement, adaptive strategies, and the importance of authenticity in building a brand within the niche market.
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Brad's Farming Introduction Story
- Brad was introduced to Joel Salatin's farming philosophy through books and documentaries in the early 2000s.
- Friends suggested pitching a course with Joel which he initially thought unlikely to happen but agreed to help with.
Early Sales Disappointment
- Initial sales of 125 gave false hope for a quick scale to a thousand.
- The market proved tougher than expected despite the influencer's fame.
Pricing and Funnel Strategy
- Pricing is critical: too low and profits are minimal; too high can push away buyers.
- Open-close funnels felt gimmicky for this niche, so they avoided typical launch tactics.
