Brad Wayland

Brad Wayland, an entrepreneur and sell-side M&A advisor at Quiet Light, shares his journey of turning a struggling farming course into a million-dollar success. He discusses the initial sales struggles despite partnering with renowned farmer Joel Salatin. With strategic shifts like enhancing content and harnessing the power of YouTube and paid ads, Brad reveals the keys to overcoming marketing challenges. Listeners gain insights into customer engagement, adaptive strategies, and the importance of authenticity in building a brand within the niche market.

Brad Wayland, with over 20 years of experience in online business, shares insights on whether to build a single brand or a portfolio of sites. He highlights the benefits of being a solopreneur and the challenges of managing a portfolio. Brad emphasizes the importance of focus and consistency, and the drawbacks of diversification without proper management. The podcast also discusses the impact of Google updates and the significance of branding.