Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

How Brad Wayland Turned 125 Course Sales Into a $1M Business

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

CHAPTER

Overcoming Marketing Challenges in Course Sales

This chapter recounts the speaker's experience using Facebook marketing to sell a farming course, highlighting initial challenges with marketing firms and financial setbacks. Through perseverance and the development of a customer pixel, they achieve gradual improvements in targeting, leading to meaningful milestones in revenue and brand visibility.

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