Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Bloomberg Exposes Google’s Empty Promises

6 snips
Apr 11, 2025
The hosts dive into the fallout from Google's Creator Summit and how small publishers still struggle despite promises of support. They discuss TikTok's uncertain future as it searches for a buyer. Exciting advancements in AI tools like MidJourney 7 and GPT-4.0 are explored, with tips for creators on optimizing their use. The duo also shares insights into their own side hustles, how to monetize online traffic, and the success of niche sites like tire calculators. Tune in for the latest trends and a peek into unique business ideas!
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ANECDOTE

Bloomberg Exposes Google's Impact

  • Morgan McBride lost 65% of her income after Google's Helpful Content Update.
  • Google claims creators like McBride aren't representative of the whole ecosystem, but SimilarWeb data suggests otherwise.
INSIGHT

Google's Conflicting Needs

  • Google's conflicting internal needs make it challenging to elevate good creator content.
  • Good intentions from one team might be undermined by the actions of another, especially with AI's black box nature.
ADVICE

Write for Your Audience

  • Pivot towards writing for your audience, not search engines, to improve Google search performance.
  • Engaging with your local community and understanding their needs can drive more organic traffic.
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