Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
How CJ Gustafson Built a +60k Subscriber Newsletter as a Side Hustle
Mar 26, 2025
CJ Gustafson, founder of Mostly Metrics and a former CFO, reveals how he built a thriving newsletter with over 60,000 subscribers while juggling a full-time job. He shares strategies for engaging content and effective community building. CJ discusses the shift from free to paid subscriptions and explores innovative monetization methods, including securing sponsorships. The synergy between newsletters and podcasts is highlighted, emphasizing meaningful interactions and networking. His insights are a treasure trove for anyone interested in niche content marketing.
52:15
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Quick takeaways
- Understanding audience needs is crucial for newsletter growth, as clear explanations of financial concepts resonated more than initial business ideas.
- Balancing personal interests with audience needs in content generation fosters engagement, while collaborating through interviews enhances inspiration and community involvement.
Deep dives
Finding Your Audience Market Fit
Understanding audience needs is crucial for content creators. The speaker initially struggled to connect with an audience while experimenting with writing styles and topics. Over time, they discovered that their audience valued clear explanations of financial concepts over their original business ideas. This revelation led to growth from a few hundred subscribers to over 60,000 by focusing on what users truly found engaging.
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