15min chapter

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

How CJ Gustafson Built a +60k Subscriber Newsletter as a Side Hustle

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

CHAPTER

From CFO to Content Creator

This chapter explores the transformative journey of a former CFO who successfully pivoted to create the popular newsletter MostlyMetrics.com. The discussion highlights the challenges faced in growing an audience, refining content, and understanding reader needs, culminating in a remarkable subscriber growth to over 62,000. Emphasizing the importance of making complex financial topics accessible, the chapter shares strategies for engaging writing and building a meaningful connection with readers.

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