How CJ Gustafson Built a +60k Subscriber Newsletter as a Side Hustle
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Building a Newsletter Brand: Metrics and Strategies
This chapter explores essential metrics and KPIs for establishing a successful newsletter, debunking the myth that likes equate to success. It highlights the significance of audience engagement through shares and email forwards, while discussing the choice of Substack as a platform and its supportive community. The speaker shares their growth strategies for attracting a genuine audience, emphasizing organic growth over traditional advertising.
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