Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Jamie Rawsthorne Grew a YouTube Channel to 1 Million Subscribers
Apr 2, 2025
Jamie Rawsthorne, co-founder of the Zach and Jay Show, shares his incredible journey of growing a YouTube channel to over a million subscribers. He reveals how a viral video turned his fortunes around after facing financial struggles and how he boldly shifted focus at the peak of success. Listeners gain insights into his 'Triple C' content strategy, the art of emotional storytelling, and innovative monetization techniques. Jamie emphasizes the importance of strategic research and effective engagement, providing valuable tips for aspiring YouTube creators.
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Zach and Jay Show's Rise
- Jamie Rawsthorne and Zach Olsoff started the Zach and Jay Show YouTube channel in 2018, losing thousands monthly initially.
- One viral video about a fake model at London Fashion Week propelled their channel to rapid growth, leading to a TV show and nearly a million subscribers.
Post-Success Uncertainty
- Reaching a goal can sometimes leave entrepreneurs feeling lost, questioning their identity and purpose after achieving a milestone.
- Jamie's decision to leave the Zach and Jay Show stemmed from this feeling and a desire to explore other paths.
Fake Olympians
- Before YouTube, Jamie and Zach had viral success dressing as fake Olympians and being interviewed on national television.
- This experience taught them the power of "asymmetric video growth," where creative ideas yield disproportionately high returns.