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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
What Google’s Latest Update Really Means for Small Publishers
Mar 28, 2025
Explore how AI search is reshaping interactions with Google and what the upcoming core update means for content creators. Discover the implications of Google's algorithm changes on small publishers, especially the shift towards original content. Hear about inventive side hustles like calculator websites and tools that optimize internal linking. Dive into the evolution of AI newsletters and monetization strategies across platforms, including captivating insights into music discovery and audience engagement.
01:05:03
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Quick takeaways
- Google's March core update rewards high-quality, human-created content while penalizing AI-generated material, emphasizing content relevancy and user satisfaction.
- AI integration is reshaping Google's search strategy, potentially limiting traffic to external sites by offering answers directly on its platform.
Deep dives
Impact of Google's March Core Update
The recent completion of Google's March core update has resulted in significant changes to search visibility for various websites. Some sites experienced dramatic declines in visibility, particularly those utilizing AI-generated or programmatic SEO content, which saw drops in traffic. Conversely, sites that focused on original, well-researched content enjoyed increased visibility, particularly in the news sector. Overall, this update was more targeted than previous iterations, indicating that Google's ongoing refinement of its algorithms emphasizes rewarding high-quality, human-created content while prizing relevancy and user satisfaction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode