Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
How Ben Addy Hit 500k Followers on Instagram and Then Started 30 Sub-Accounts
Apr 9, 2025
Ben Addy, a digital strategist and content creator, shares his journey from building a 500K Instagram following to launching over 30 niche sub-accounts. He reveals his systemized approach to social media growth, emphasizing tailored content and monetization strategies. Instead of chasing virality, Ben focuses on creating meaningful connections with his audience. He also discusses transforming Instagram momentum into high-performing local newsletters, showcasing the importance of multi-channel engagement for sustainable success.
57:43
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Quick takeaways
- Ben Addy leveraged a systematic and tailored approach to social media by creating over 30 niche sub-accounts to enhance engagement.
- He monetized his audience through diverse strategies, including affiliate marketing and experiences rather than traditional advertising.
Deep dives
The Journey of Building a Social Media Presence
The speaker shares their journey of managing a large social media presence, starting with an Instagram account focused on travel and lifestyle. Initially inspired by seeing successful theme pages, they embarked on a creative outlet that grew substantially, reaching 10,000 followers in just six months. This accomplishment motivated further growth, pushing them to reach a goal of 100,000 followers. Over time, they built a network managing around 3 million followers across multiple accounts and emphasized the importance of collaborations and partnerships in their growth strategy.
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