In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Ben Addy, a digital strategist and content creator who built a 500K-follower Instagram account—then scaled his success by launching over 30 niche sub-accounts.

Ben is known for his smart, systemized approach to social media growth, using hyper-targeted content and tailored monetization strategies. 

He shares how he monetizes every corner of his audience by tailoring different revenue strategies to match each sub-account’s niche. Instead of chasing viral content, his approach focuses on creating content that truly connects—building engagement through relevance and regional impact.

Ben also explains how he’s taking things a step further by turning Instagram momentum into high-performing local newsletters that keep audiences coming back.

Don't miss this conversation that is packed with actionable takeaways and strategies that any content creator or entrepreneur can apply to their businesses.

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