Ben Addy

Ben Addy, a digital strategist and content creator, shares his journey from building a 500K Instagram following to launching over 30 niche sub-accounts. He reveals his systemized approach to social media growth, emphasizing tailored content and monetization strategies. Instead of chasing virality, Ben focuses on creating meaningful connections with his audience. He also discusses transforming Instagram momentum into high-performing local newsletters, showcasing the importance of multi-channel engagement for sustainable success.