

The Amy Porterfield Show
Amy Porterfield
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Episodes
Mentioned books

Nov 25, 2020 • 50min
#348: How To Create *True* Wealth In Your Business (& Life) with Patrice Washington
Ready to create more abundance in your business? Have you ever been to an event where the speaker left you crying, laughing, and so inspired that you felt you could climb Mount Kilimanjaro all at the same time? Well, today’s guest is that kind of speaker and coach! Her name is Patrice Washington, and I am one lucky girl to call her a friend and have her on to share her expertise with you. Patrice is an award-winning author, transformational speaker, coach, and media personality.She was named one of “12 Inspiring Black Voices in Personal Development” by Success Magazine, featured on Forbes.com as one of “15 Inspiring Podcasts for Professionals of Every Stripe,” and highlighted by Entrepreneur.com -- to name a few impressive successes. She’s committed to empowering women to look at life through the lens of abundance and opportunity versus lack and scarcity, and redefine the term “wealth.”In this episode, we chat about her 6 Pillars of Wealth and how these pillars will help you uplevel your life and business. You might be surprised to find out that only one of these pillars is directly tied to money. Learn more about Patrice Washington's 6 Pillars of Wealth
[12:57] Patrice created the six pillars to help people shift their beliefs and mindset about wealth, which will shift your actions and the results will come.
[17:26] Pillar #1: FIT is about becoming your best self and being physically and mentally fit.
[21:35] Pillar #2: PEOPLE is about creating relationships that matter.
[27:22] Pillar #3: FAITH (whatever that means to you personally) will prevent you from giving up right before you're about to succeed.
[30:49] Pillar #4: SPACE is important because your environment is everything.
[36:38] Pillar #5: WORK is about living your life's purpose.
[40:57] Pillar #6: MONEY is the last pillar. When your mind is cluttered, it's hard to accept the foundational truths about managing money.
Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Nov 19, 2020 • 28min
#347: The ONE Thing All Successful Entrepreneurs Do For Time, Location, & Financial Freedom (And Why You Should Too!)
Discover the 3 P's of creating lasting habits for success as an entrepreneur. Explore the impact of habits on mental, emotional, physical, and entrepreneurial well-being. Learn practical tips for building morning and evening routines that lead to work-life balance and long-term success.

Nov 12, 2020 • 42min
#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher
Because it’s been a minute since we’ve talked about podcasting as an entrepreneur… I decided to invite my dear friend, Jenna Kutcher, back on to have a little chit chat around podcasts, entrepreneurship, and how they work in unison to boost organic traffic. Jenna is a fellow lover of online marketing, runs a 7-figure business, and hosts a top-rated podcast.In this episode, we talk about how a podcast can support your business in more ways than just generating revenue. We’re also going to give you some behind-the-scenes lessons we’ve learned as podcasters.Whether you have a podcast or are thinking about starting one (or maybe you haven’t even thought about it but I’ve piqued your interest), you’re going to get so much out of this episode. A glance at how to use a podcast to drive traffic to your business
[06:34] Jenna says that podcasting extends your brand in a way that isn't possible with social media alone. People are literally inviting you into their lives wherever they are.
[10:18] Jenna and I spill the beans on why we chose podcasts as our weekly platform.
[14:32] Any industry can benefit from starting a podcast -- yes, that means your industry too!
[17:12] When first starting out, Jenna used her podcast along with content upgrades to convert listeners into subscribers by creating a new freebie for each episode.
[23:33] Jenna strategically plans out her episodes to tackle listener objections, shift mindsets, and educate potential buyers before she launches.
[27:08] When Jenna first started out, she asked a company she used called HoneyBook to partner with her to cover production costs. Learn her best tips for generating revenue when you are just starting out.
Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Nov 5, 2020 • 36min
#345: The One Where We Make Business Legal Jargon Sexy with Ashley Kirkwood
Legally protecting your content and intellectual property is important stuff Attention all entrepreneurs: There’s a new law in town that’s a game-changer for your business… and you need to know about. Trust me when I say that this law is going to make your life a whole lot easier. And because I’m always on a mission to help you simplify your business, I invited an expert on to talk about this law (and so much more)!Ashley Kirkwood is a lawyer by trade with an impressive history of working for many prestigious law firms. She’s also an author, has been featured in many national media outlets, and runs a nonprofit with her husband. (She’s kind of a big deal.)In today’s episode, Ashley is going to share all that you need to know, step-by-step (a girl after my own heart), about this game-changing law. She’ll also talk about…
What every creator should do before launching
What to do if you realize you’re infringing on someone else’s work
Keeping your Facebook group legal
And so much more!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

7 snips
Oct 29, 2020 • 35min
#344: 5-Steps For Creating & Repurposing Your Content Calendar Like A Boss
Do you ever feel like you’re in a content creation drought?I hear you, friend! And lucky for you, I’ve got a 5-step process for helping you identify your core content so you can say goodbye to that feeling for good. Sound too good to be true? Stick with me. If there’s one thing I’ve learned over the years of being an entrepreneur, it’s that being very clear on my core content is not only helpful in creating content across my brand, but it also helps me to be more present with my audience, and it helps to set me up as an expert in my industry. This is why, in this episode, I’m walking you through a 5-step process for identifying your core content, getting comfortable sharing the message of that content, and then how to adjust it as needed.Plus, I even share a hot tip to help you with your messaging and content even in times of uncertainty… hello, 2020!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Oct 26, 2020 • 54min
#343: From Bankruptcy To The Today Show: Become The Creative Visionary Of Your Business & Life With Tracy Matthews
You know how they say diamonds are a girl’s best friend? Well, if we're being honest, I think you and I can both agree that creativity is an entrepreneur’s best friend… or at least it should be!But I get it! When there are other things that need to get done within your business -- especially when you’re starting out -- creativity can fall by the wayside. Which is why I wanted to introduce you to a woman who is fierce, successful, and stays at the top of her creative game as the Creative Visionary of her business, Flourish & Thrive Academy. Her name is Tracy Matthews!But before she found the success, entrepreneurial satisfaction, and creativity that she has today, she experienced tough times that eventually led her to bankruptcy. In this episode, we talk about creative energy, how to protect it, her journey from bankruptcy to a successful businesswoman, what to do about the nay-sayers in your life, and my personal favorite, the creative archetypes she’s identified, and how knowing this can serve you and your business. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Oct 22, 2020 • 37min
#342: Behind-The-Scenes With My Mentor, Michael Hyatt: Why Entrepreneurs Will Save The World
Entrepreneurship has been declining in recent years. Uh oh! I, for one, do not like the sound of that. However, after chatting with my dear friend and business mentor, Michael Hyatt, I’m starting to see how we can reverse this trend and why it’s most important that we do.Michael’s newest book, Entrepreneurs Will Save The World, is an invitation for anyone and everyone to step into their role as an entrepreneur.In this interview, we chat about his new book, a few traits every entrepreneur must possess, why entrepreneurship is one of the most essential things we need whether our economy is thriving or not, and my favorite, a step-by-step method for embracing entrepreneurship and finding a solid solution. Entrepreneurs Will Save The World Here’s a glance at this episode...
[06:50] Entrepreneurs contribute to a better society. Period, end of story! Why? Because they are problem solvers, and problem-solvers are essential to our society.
[09:03] Three areas that entrepreneurs contribute to society include, providing jobs and growth, providing tax benefits, and making people's lives better through the goods and services they offer.
[21:26] One of the stages of the entrepreneurial method is to observe the problem particularly in regards to the customers or clients that you are trying to serve.
[26:51] As an entrepreneur, you have to have a true desire to solve the problem. Ask yourself, “What am I uniquely qualified to solve?”
[29:17] Pay attention to your motivation, this is important in order to succeed as an entrepreneur.
[32:30] Hot Tip: Shift your mindset and start seeing problems as opportunities.
‘I love Amy and Online Marketing Made Easy.’

Oct 15, 2020 • 56min
#341: The Power Of Your Voice: How To Cut Through The Online Noise, Attract Your Ideal Customers, & Make $$$
I believe that as an online entrepreneur, your voice will connect you on a deeper level with your audience so that you can make more of an impact. My guest today couldn’t agree more. Her name is Jam Gamble, and she’s the creator of Slay The Mic and the Slay The Mic Program. Her vision is to help people understand the value of their voice.In this episode, Jam shares some of her best tips and secrets for finding your voice, her 5-step process for using your voice to build your successful online business and presence, and what might be holding you back from really sharing your voice with the world. You’re going to love her step-by-step approach. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Oct 8, 2020 • 27min
#340: Landing Page Not Converting? Here’s What To Do!
Just like you, your landing page is a big deal. And when it isn’t converting… it’s just the pits. Can I get an amen?Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it! With some of my landing pages converting at over 40 percent, I know exactly what works and what doesn’t, and today, I’m sharing my secrets with you!There are three features you want to pay attention to: your call-to-action, branding, and copy. Get these dialed in and you, my friend, are in for a landing page conversion treat. This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue.This episode is also brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250,000 or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Oct 5, 2020 • 41min
#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack
PSA: Facebook Ads are as complicated as trying to sneeze with your eyes open-- especially if you don’t want to pay an arm and a leg per lead. Orrr… are they? My guest today says, “false,” and by the end of this episode, you will be too!Her name is Salome Schillack, and as CEO, Founder, and Head Facebook and Instagram Strategist of Shine & Succeed, a multi-woman Facebook Ads agency, she’s figured out how to make your Facebook Ads work for you -- and not the other way around. She breaks down everything you need to know about using Facebook Ads to grow your audience and how to get extremely low-cost leads, whether you’re a beginner entrepreneur or a seasoned one.Not only do I love her because she’s my student, but also because she has a 6-step strategy (a girl after my own heart) for getting low-cost leads and dominating social media ads. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’


