The Amy Porterfield Show

Pre-launch content, webinar content, and course content. “How the heck do you differentiate these three areas of launch content? How do I come up with enough content for each part of my launch without giving it all away, Amy?!” This is a question I get a lot! In this episode, I’m breaking it all down for you.We’ll talk about: Determining the bulk of your pre-launch content (and how listening can help direct you) How to leave your audience saying, “I’m excited! Now, how do I do it?” on your webinar The secrets to creating valuable course content And so much more!You’ll walk away with a clear understanding of how the content in each area will differ, build on one another, and what content goes in each phase. Let's break down the episode! [00:02:55] Your pre-launch content is all of the content you create and share with your audience before you open registration for your webinar. If you’re still running your first few launches, I’d suggest running your pre-launch for 30 days.  [00:05:37] Your pre-launch content should help support your audience in overcoming any objections they might have when it comes to signing up for your course. You should take them on a journey over the invisible bridge.  [00:08:01] Hot tip: During your webinar Q&A ask, "if you're still on the fence, what's keeping you from signing up?"  [00:10:51] Your webinar should show your attendees what's possible and lead them to a new mindset. When creating the content, ask yourself the golden question, "What's the one thing my audience needs to know before buying my course?"  [00:13:35] The three sections of a webinar are possibility, path, and promotion. [00:18:01] Your course content is the step-by-step road map that transforms your students from where they are to where they want to be. [00:21:49] Think about what you're promising and lay out the transformation from there. How will you get them from point A to where they need to be? This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand's social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Premium, which offers bonus features to make your videos stand out!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

ICYMI: Instagram dropped another new feature in early August. You may have seen it? It’s the Instagram Reels that keep popping up around every IG corner. And, as the curious entrepreneur that I know you are, you’re probably wondering if this is a feature you should be paying attention to and using to grow your audience. To help you answer that, I went to my dear friend, Jasmine Star, aka Queen of Instagram!THE WHAT, HOW, & WHY OF INSTAGRAM REELSJasmine will answer some of the questions I’ve seen my audience ask in Facebook groups, a sneak peek into what her content calendar looks like for Instagram, how to come up with five content topic ideas so you can get started with Instagram Reels, and so much more. You’re going to walk away with your next action steps for using Instagram Reels to start growing your audience using this new feature!This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue.This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaignRate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

I’ve got a little quiz for you! Are you…A. A nine-to-fiver, dreaming of becoming an entrepreneur so that you can have the freedom and flexibility to create a life on your terms, a life that fulfills you?B. part-time entrepreneur, but a full-time employee, waiting for the perfect moment to transition -- full time -- into your passion-filled business? C. full-time entrepreneur who's working endless hours, hustling to grow your business?No matter who you are, I want you to know that right now is your chance to say yes to big, bold opportunities and to bet on you because you are the one consistent variable in your story. In this episode, I take you behind-the-scenes and share stories of how I’ve bet on myself and how those moments -- albeit scary -- have helped me build a multi-million dollar business.No matter where you are in your entrepreneurial journey, this is a must-listen to take your life and business to the next level. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Have you ever thought of a brilliant digital course topic idea, only to have a follow-up thought that it would never work online?Maybe like wine tasting, spiritual life coaching, or sex education? If you think these topics wouldn’t convert to a digital course -- think again, my friend!Because I have four epic examples of how my students have made something unexpected work magnificently online from the courses mentioned above.All it took was a little self-belief, a digital course, and the right know-how to get in front of the right people. You’ll hear how… Andrea de la Mora transitioned her in-person spiritual life coaching online to generate $42,000.  Caroline Brown generated $20,000 on her very first launch, where she taught sex ed to grown women.  Natalie McLean took the physical experience of wine tasting online to generate over $30,000. Rhea Baliwala’s online course for Spanish-speaking lawyers made $13,000 out of the gate -- despite her audience's uncertainty around learning online.  My students prove that pretty much anything works as a digital course. Grab your favorite drink, get comfy, and settle in for these awesome stories.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

My guest on today’s episode was a corporate girl turned overwhelmed entrepreneur turned entrepreneur with a thriving online business, a lucrative digital course, and the time and freedom to prioritize her family and make an impact far beyond what she ever imagined.Her name is Jamie Trull, her business is called “Balance CFO,” and you may remember her from episode #280 where I taught you how to do a “Course Validation Call” with her as my Ideal Customer Avatar.When we first met Jamie, she had left her corporate job to become an entrepreneur so she could have the time and flexibility to be with her little ones.But working one on one with clients only left her feeling overwhelmed, attached to her phone, and frustrated that she didn’t have the time and energy for her family that she had hoped to gain.After using the practices she learned in Digital Course Academy, Jamie launched her 5-week course, Financial Fitness Formula, which helps solopreneurs take control of their business finances, and ended up making five-figures.Maybe you’re thinking, “Amy, this sounds like me! Except for the 5-figure launch part. Teach me how to grow my online business with a successful launch!”Well, friend, I’d be happy to! To get you started, I want you to go check out my free 3-part videos series which is all about starting and growing your email list.You can sign up for it right here!***Also, are you signed up for my free masterclass, How To Create and Launch a Profitable Digital Course From Scratch? Click the link for more details and to save your spot!******Also, also, Did you hear the exciting news? The doors to Digital Course Academy are now open for enrollment! If you’re ready to create a life and business with time, location, and financial freedom, this is your chance! Go here to learn more and start creating your successful digital course!***Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

There’s often a misconception that you have to launch many times before you really start to generate significant revenue. While that may have been the story at one point and time, I’ve seen my students debunk that myth over and over again using the Digital Course Academy framework. Today, I’m going to share four inspiring first launch stories from my students.You’re going to hear about: Eva Beronius’ $22,000 first launch Braden Drake’s first launch which generated $4,000  Chant’l Martin’s $5,000 first launch Melissa Groves Azzaro’s first launch that brought in $26,000 My hope is that you walk away from this episode knowing that if you have the desire in your heart to create a course and if you’re willing to do the work, you can generate significant revenue in under a year.This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule!This episode is also brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

$70,000 in just 7 days with one webinar. Can it be done??? Yes, my friend, it can be. My guest in this episode, Gayneté Jones, made it possible! Gayneté guides millennial women to turn their passion into profit and create a life of fulfillment and freedom. She’s been featured in many well-known publications and, in this episode, she takes us behind the scenes of her successful six-figure launch. She shares: What worked during her launch and webinar (AND...what didn’t) Step-by-step strategies that she used to fill up her webinar Tangible launch mindset hacks  And so much more. You’re going to love Gayneté’s launch strategies and hacks!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Not all digital courses are created equal.There’s a Signature Course, a Spotlight Coursen, and a Starter Course. All are different and unique in their own way and all can work well for different entrepreneurs and online businesses.In this episode, I share a student story about each course type. I talk about… Why the specific course type worked best for their business The successes that they had with this course  How it fits into their business like a puzzle piece Plus, I even share a little advice and guidance for other entrepreneurs thinking about creating a course. If you’re not sure what type of digital course would work best for your business, this episode is for you!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. Meet Andrea Olson, one of my amazing students and a fierce “Mom-preneur” with a mission and a successful online business.She made over $600,000 in her business last year by committing to no more than four-hour workdays -- with the exception of her launch days.She teaches moms how to utilize a system called the “Elimination Communication” approach for potty training with her Go Diaper Free Program.In this episode, we chat about how she sets up her business in a way that only requires part-time hours to run smoothly, her secret sauce, and the one thing she feels has made her so successful.We talk about her first hire, some of the strategies she uses for growing her email list by 100 to 150 subscribers per day, and so much more.This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule!This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaignRate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

In today’s episode, I chat with my good friend, Brit Barron, who just released her very first book. And let me tell ya, it’s so freakin’ good! It’s called WORTH IT: Overcome Your Fears And Embrace The Life You Were Made For. This book shares stories from Brit’s life -- such as going from being a megachurch pastor to coming out and leaving the church, her experience of being a Black woman in America, and other experiences that illustrate how she was living fearfully inside of a framework that someone else had created. She so bravely shows her story of growth and also challenges her readers to break out of their own box and step into who they are meant to be.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’