The Amy Porterfield Show

In today's episode, I chat with three of my students about how they built successful businesses in industries with underrepresented communities.These conversations are sooooooo important because many people believe that niching down can be a dangerous thing -- but these three successes are here to show you that this just isn’t the case. In fact, niching down can be the opposite!And while it may be scary at first to venture into these unknown territories, you’ll often find that when you start to attract the right people, they’ll be saying, “This is what I’ve been waiting for!”So today, you’re going to hear from Sandra McLemore, Gwen Lane, and LeeAnn Sims.They all have a unique community and will share how they identified that something was missing. They’ll also share the self-limiting beliefs they faced and how they attracted and built their audience. And of course, they’ll share about their successes, too.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

In my 10+ years of being a digital course creator, I’ve seen a course for everything under the sun! From sourdough bread making to retirement planning, and everything in between -- I’ve seen it all!And this just reaffirms my belief that everyone has a digital course in them.In this episode, I’ll share 10 fascinating examples of digital courses to get your creative juices flowing. Plus, I even give you some rapid-fire questions to help you get clear on topics that you could use for a digital course. If you’re dreaming of becoming an online entrepreneur but aren’t sure what to focus on, this episode will help you get hyper-clear on a digital course topic so you can start bringing your dream to life!Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Digital courses can turbocharge your existing business model, transforming how you serve clients. Discover how to create a course that generates passive income and frees up your time. Uncover three profitable course types with real-life examples tailored for coaches and consultants. Learn strategies to diversify revenue streams, ensuring your business thrives and impacts more people. It's all about making your business work for you!

Learn from the host's 10 years of digital course mistakes, including finding your sweet spot and avoiding perfectionism. Discover the importance of expertise and focusing on audience needs. Hear personal stories of failed launches and the lessons learned. Understand the value of nurturing your email list and continuously improving your course based on feedback.

What if I told you that there are two common pitfalls that you -- as a course creator -- should be very careful to avoid?Would you be interested in finding out what they are? Well, my friend, you’re in luck because my guest is going to share the deets and how to avoid getting tripped up by them.Her name is Tasha Booth and she is the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing Implementation Agency.In this episode, we chat about those common pitfalls, personal touchpoints that you can use to boost your revenue (very doable!), and how to use a beta launch to validate your course idea and content. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Learn three foolproof list growth strategies that will transform your business, including an easy Search Engine Optimization strategy, leveraging Facebook groups to find your ideal customer avatar, and getting website visitors onto your email list. Plus, discover the value of Facebook groups and how to make the most of them for business growth.

Entrepreneur PSA: Tracking your email metrics is an important task that you need to be making time for!Okay, I know that may not seem like the most exciting public service announcement you’ve ever heard but hear me out. If you’ve been looking to grow and improve the health of your email list, the answers and guidance you’re looking for could be hiding in the metrics housed on your email service provider.Now, I know that you might be unsure as to what your metrics mean and which ones to pay attention to, which is why, in this episode, I break down exactly how to track your email metrics and set goals according to your industry averages.I know you’re going to find this episode invaluable. It’s going to give you the confidence and knowledge to keep growing that priceless email list of yours.Here’s a sneak peek of this episode... [03:30] First things first, let’s chat about your email open rate. This is the percentage of people who open your email. Different Industries have different open rates, so when you’re identifying where your open rate should be, make sure you compare to your industry average. Check out this article to pinpoint what that is. [05:33] If you want to improve your email open rate -- get creative with your subject headlines. Here are a few ways to do that! [07:36] The next metric of importance is your click-through rate -- the percentage of people who opened your email and took action by clicking a link. I share some tips to improve this metric. [12:02] Next, let’s discuss the conversion rate. This is the percentage of people who click through and take action on your offer or request. This is yet again, another important metric. [21:33] In order to get people to go from email subscribers to customers, you have to nurture them with every email you send. Here are some tangible ways to improve your email conversion rate. [23:33] Last, but certainly not least, you’ll want to pay attention to your unsubscribe rate. This is the percentage of people who unsubscribe after receiving an email from you. Listen, you’ll always have unsubscribers, and to be honest, they probably weren’t a good fit for your business. However, once you get hyper clear on who you’re serving and stay in your lane -- you’ll start to see this number drop. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure.And despite the necessity of an email list, I still hear objections like… “I don’t know where to start.” “I want to wait until I have more followers.” “There’s too much tech set up.” Whenever I hear these objections, I shrug it off, knowing that each one can be debunked -- which is exactly what I do in this episode.Not only do I debunk these objections, but I also tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list.My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)!Let’s check it out...Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Neil Patel, top online marketer and entrepreneur, shares strategies to grow your email list and business. He emphasizes the importance of focusing on engagement rather than size, selling occasionally, and using free tools for list signups. The podcast also discusses common mistakes in growing an email list and provides strategies for capturing emails and deepening audience relationships.

In this episode, I chat with expert marketing strategies, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson.Sonia shares her 5-step approach for creating a more inclusive business and company culture. Plus, she gives actionable strategies that you can start implementing right away.Here’s a peek at her 5-steps: Diversify your circle of influence Re-evaluate your ICA Commit to representation Make cultural intelligence a priority Audit your customer experience Click here to listen!This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand’s social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Premium, which offers bonus features to make your videos stand out!This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaignRate, Review, & Subscribe on Apple Podcasts“I love Amy and Online Marketing Made Easy.”