The Amy Porterfield Show

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure.And despite the necessity of an email list, I still hear objections like… “I don’t know where to start.” “I want to wait until I have more followers.” “There’s too much tech set up.” Whenever I hear these objections, I shrug it off, knowing that each one can be debunked -- which is exactly what I do in this episode.Not only do I debunk these objections, but I also tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list.My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)!Let’s check it out...Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Neil Patel, top online marketer and entrepreneur, shares strategies to grow your email list and business. He emphasizes the importance of focusing on engagement rather than size, selling occasionally, and using free tools for list signups. The podcast also discusses common mistakes in growing an email list and provides strategies for capturing emails and deepening audience relationships.

In this episode, I chat with expert marketing strategies, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson.Sonia shares her 5-step approach for creating a more inclusive business and company culture. Plus, she gives actionable strategies that you can start implementing right away.Here’s a peek at her 5-steps: Diversify your circle of influence Re-evaluate your ICA Commit to representation Make cultural intelligence a priority Audit your customer experience Click here to listen!This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand’s social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Premium, which offers bonus features to make your videos stand out!This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaignRate, Review, & Subscribe on Apple Podcasts“I love Amy and Online Marketing Made Easy.”

Facebook groups, you gotta love them. And as an entrepreneur, you gotta have one!Especially during the COVID-19 crisis, people are spending more time online looking for the answers and guidance they need, and one place they are looking is on Facebook.This means, if you don’t have a Facebook group, you could be missing out on potential customers and loyal audience members.Or, maybe you’ve started a group, but you’re struggling to engage your members. Either way, you’re going to love this episode and walk away with tons of ideas to get your group rockin’ and rollin’.I have over 38 thousand members between my free and paid Facebook groups, so I know a thing or two about what works and what doesn’t. In this episode, I spill it all!We’re going to talk about my favorite tips and tricks for setting a Facebook group up, engaging your members, and ensuring you don’t hear crickets when you post.Here’s what I talk about… [06:17] It’s important to define your group focus and who your group is for. You gotta do this because it helps you to find clarity in the direction of your group and content. [09:24] Always, always, always make your group private! Why? Because it makes your group more intimate and allows you to have more control. [11:11] Have fun and use the “ask questions” feature to make sure applicants know your rules and to find out more about your members. I personally like to ask the “magic wand” question, which helps me to learn what topic my audience wants to hear. You can also use this section to gather emails! [13:08] Mention your Facebook group everywhere to get new members. [15:55] Get used to showing up consistently in your group -- this is the difference between winning or losing. Map out a content calendar for your Facebook group. Decide how often you are going to post and how often you are going to go in and comment and make sure you schedule these tasks into your weekly planner. [21:59] Do a weekly or monthly Facebook Live. Not sure what to talk about? You can do Q & As, storytime, hot seats, or a cocktail hour! Pay attention to how your group resonates and keep doing what's working. Also, I wanted to make sure that you have everything you need to get started with a Facebook group. Click here to grab my free step-by-step guide to setting up your group.This free resource is also for those who already have a group as it has some tips that will improve your group’s searchability, boundaries, and organization.This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little...funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there’s clarity, there’s revenue.This episode is also brought to you by Leadpages. Whether you’re growing your email list or your business, Leadpages will make your life easier. Leadpages lets you can create hassle-free opt-in pages, thank you pages, webinar replay pages, websites and more. Plus, their built-in marketing advice and conversion tools minimize tech confusion so you can focus on the important stuff in your business -- like engaging your audience. Turn your content into clicks and customers with Leadpages. Start a free 14-day trial and save 20% on your first purchase at Leadpages.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

I’m so excited for my guest today, Diversity, Equality, and Inclusion Consultant, Erica Courdae.Erica has dedicated her life to expanding how others interact with the world through powerful conversations. Her work as an entrepreneur and coach has taken her across the country, onto stages, and into communities as a key speaker and educator. Erica brought some serious honesty and truth to this interview and shared so much eye-opening insight around… How to show up as an imperfect ally The power of listening and apologizing over defending and deflecting Tone-policing and why it’s harmful to the BLM movement How to diversify your business and adjust your values to support equality and inclusion And so much more. This episode is a very public, “behind-the-scenes” look into my beginnings of allyship and I invite all my listeners to keep me accountable as I continue this journey.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

I think we can all agree that the first six months of 2020 have been crazy, uncertain, and have pushed us in ways that we never expected -- especially as entrepreneurs.Nonetheless, six months have passed and we’re now halfway through the year. So from one friend to another, how are your 2020 goals coming along?Maybe you’re kicking butt -- go you! Or, perhaps you’re falling behind a bit. Given the COVID-19 pandemic, just know that you’re not alone, so give yourself some grace.COVID or no COVID, I always find doing a mid-year goal audit helpful. It’s important to recalibrate where you are with our goals to ensure they’re on track and realistic.In this episode, I have a 4-step process to help you reach your goals in the final six months of 2020 -- no matter where you are right now.Here’s what it looks like: Identify your goals -- get hyper clear on what they are and refresh your memory. Examine your progress and list out the actions you’ve been taking towards your goals. Identify what’s working and what isn’t. Create a plan for moving forward and knocking your goals out of the ballpark. You’re going to walk away with a renewed sense of motivation and a step-by-step process to help ensure you accomplish those big, bold goals.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

You have something to offer your audience -- that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands?The answer? By crafting an irresistible offer that your audience cannot resist.What is an offer? An offer is a product or service that you sell through your business. This could be a digital course, a PDF guide, one-on-one or group coaching... the list goes on.After 11 years of growing a successful online business, I can promise you that having only one offer is what will set you up for success.This episode will walk you through my 6-step process for taking what you have to offer, and packaging it into something that your audience will love and buy!Here’s the 6-step process for crafting an offer that your audience won’t be able to resist: Define your offer promise. Identify the length of time it takes to see a transformation. Map the path or step-by-step journey it requires to get this transformation. Select your offer format. Price your offer. Craft your money-back guarantee. And trust me, this approach to creating your offer or package makes it really simple to put it together so you can get it in the hands of your audience quickly.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Learn the importance of growing your email list and converting social media followers. Discover strategies for growing your newsletter list on Instagram and using LinkedIn and Facebook to grow your email list. Explore effective collaboration for remote teams and strategies for optimizing your LinkedIn profile. Learn how to design a Facebook group cover image and explore the benefits of LinkedIn ads. Get tips on growing your email list using social media and making enticing offers.

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me.But I wanted to know more. So, I turned to Instagram educator and TikTok early adopter, Elise Darma, to educate me.In today’s episode, Elise and I talk about: What TikTok is. Why you, as an entrepreneur, should be using and paying attention to TikTok. How to get your first one thousand followers on TikTok, and, how to get them onto your email list. Plus, 5 TikTok video ideas that you can start using right away. Elise has been featured in Forbes, Entrepreneur, Elite Daily, and The Everygirl. She knows her stuff when it comes to social media. I can’t wait for you to learn her step-by-step approach to getting started with and using TikTok to attract new customers.You’ll walk away from today’s episode with a new tool in your marketing pocket, and ready to dominate a hot new platform.And because Elise is going to share exact examples of what she’s done to see traction on TikTok, we’ve put together a free resource so you can visually see what we’re talking about.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

A lot of people look at a billion-dollar company with starstruck eyes and forget that, in most cases, it took someone a lot of persistence, resilience, and tenacity to get there.And, yes, I have a specific company in mind.I’m referring to IT Cosmetics, a billion-dollar makeup company. In this episode, I sit down and talk to the founder, Jamie Kern Lima.I am so honored to have my friend join me and bring inspiration and tangible guidance on how to build a successful company from the ground up.Jamie has a motivating story and she is an example of hard work, determination, and persistence. On top of that, she has a heart of gold.Jamie shares her journey of being a successful entrepreneur and how she handled hearing “no” over and over again.She talked about following your intuition, showing up authentically, and some of her top needle movers when she was building a billion-dollar business.Here's a peek at the episode... [05:15] Jamie shares about her struggles with her skin, which a television anchor, made her feel self-conscious. After struggling to find a makeup that actually stuck, she was inspired to create her own. [07:53] And that’s exactly what she did! On the flight back from her honeymoon, she and husband wrote up a business plan for a skincare line that catered to women who didn’t have perfect skin. [11:41] “When you're doing something really new and really novel, all of the experts may not get it.” When no one would pick up her product, she went back to the drawing board and decided to sell it online. [13:42] Although they were struggling to get traction, Jamie persisted because she knew in her gut that she was supposed to do this. [17:07] In true Jamie fashion, she kept hustling -- even after a heartwrenching “no” from Sephora. [20:59] Jamie shares how she was turned down by QVC seven years ago, and today they are the largest selling brand on QVC. [27:01] “Don't dilute your own authenticity. Nobody can be you, and it doesn't serve you to be anybody else.” [39:11] When she finally landed a spot on QVC, she sold out! Tune in to hear her story. [42:55] Jamie shares one of her biggest mistakes of growing a billion-dollar company. [50:08] She also shares some of her best needle movers while building such a successful brand. I know you’re going to fall in love with Jamie and find so much value in her expert advice and guidance.Side note: If you reach out to Jamie on Instagram, be sure to tag her handle in the first few words of your post’s comments.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’