The Amy Porterfield Show

I’m not going to beat around the bush, we are living in a crazy time, and things are moving fast.As an entrepreneur, especially an online entrepreneur, you need to be moving quickly as well.I’ve been in awe of my students as I watch them step up, shift, and serve their audience in valuable ways during this time of crisis. In this episode, I share five ways that my students have pivoted their business in light of the economy and uncertainty.I feel that now, more than ever, showing up with something of high-value that will serve your audience is the very best thing that you can do.In this episode, I’ll use these stories to debunk three beliefs that have been floating around… Nobody is buying anything right now. It’s inconsiderate to launch or sell something right now -- people will think I’m capitalizing on the crisis. If you don’t have an online business or if you haven’t quite launched your business yet -- now is not the time. These couldn’t be farther from the truth, and you’ll see that in the stories I share. In this episode, you’ll hear about Hilary Krueger, who created an online offer, launched it in less than 48 hours, and had 200 people sign up in under five days. You’ll learn how Jamie Sears generated around $3,000 in just a couple of days with her on-the-fly training. After that, I’ll share a story with you about how Catherine Ryan Gregory adjusted her launch to accommodate the shifts in our economy. You’ll learn how Carrie Lupoli created a website and a free training in just four hours, which has already served thousands of people and counting. Lastly, I’ll share what Jamie Trull did to support her ideal customer avatar during this time of crisis and the fantastic response she received. I’ll even talk about how to show up and pivot your message if you’re just starting out as an entrepreneur. If you’re working from home and need a little extra guidance, I’ve got you covered. For more in-depth tips on work-from-home success, grab the free PDF resource that I’ve put together for you. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Are you leading with a vision? Or are you wandering around with a half-baked idea of what you want your life and business to look like?Whether you’re the former or the latter, today’s episode is going to give you even more clarity around your vision.My guest, mentor, and friend, Michael Hyatt, is not only a best-selling author but also one of the most successful entrepreneurs I know.His business was featured in Inc. 5000 as one of the fastest-growing private companies after experiencing 300 percent growth in just three years! Mind-blowing, right?Michael has just released yet another phenomenal book called, “The Vision-Driven Leader,” and that’s what we’re talking about today.In this episode, Michael offers practices and guidance for identifying your vision, why your vision is the essential ingredient for leadership and impact, how your vision varies from your mission statement, and so much more.Here’s a look at what we talk about... [05:27] Want to know the difference between businesses that survive and businesses that fail? Those that survive have a crystal clear vision. [07:43] You might be wondering what exactly a vision is. Well, a vision is going to be a clear, inspiring, practical, attractive picture of your organization’s future, three to five years in the future. [12:42] If you’re feeling like you’re struggling with clarity, the good news is that clarity grows over time. A great way to gain more business clarity is to write down what your vision is and where you want to go. Just start with something, and it will get more clear over time. [15:28] Here are some wonderful journal prompts: What is your vision for the future of your team, and what kind of product you want to create? What kind of marketing are you going to have? What’s the future of your impact? [17:07] When you read through what you write down for the future, do you get excited? It has to be inspirational. Michael has four different ideas for inspiration that might help identify where you are. [20:39] A vision is a necessary but not sufficient condition of success — you also need to execute. Having an inspiring vision will help you create and adapt your strategy and say “yes” to the right things. [25:15] Once you start to understand your vision, you want to create a link between your vision and your day to day tasks. Start with your vision script (which you can learn more about in the episode), which should inform your annual goals, quarterly goals, weekly objectives, and daily tasks. [30:18] Don’t think you’ll set your vision once and call it good. Oh no! You’ll want to reconsider and tweak your vision at least once a year. [38:54] Lastly, when it comes to your vision for your business, you will encounter resistance — it’s just part of being an entrepreneur. You must have tenacity, integrity, and courage to stay the course. By the end of this episode, you’re going to be fired up about clarifying your vision -- a vision that inspires and grows your business.You’re going to understand how to overcome obstacles when you encounter them. And, most importantly, you’re going to feel empowered and ready to share your vision with the world. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’

Small businesses around the world are facing uncertainty, unemployment, and decisions they never thought possible. On top of that, they are having to learn and learn quickly about government relief solutions.From one small business owner to another, I understand what it’s like to feel lost in the confusion.Today’s show will break down, in layman's terms, the Stimulus Package for small businesses and how you can take advantage of it.My guest, Casey Graham, CEO of Gravy, is going to help me do that. You’ve probably heard me talk about Gravy before -- they do our customer retention and failed payment recovery, which is so important, especially during times like these.Casey has been in the online business world through two crises now and has a unique perspective and understanding of how to survive a crisis as a small business owner.Here’s a little sneak peek of what we talked about in this episode: Why online business and online learning is emerging as a giant leader right now, and why understanding the Stimulus Package is extremely important. What The CARES Act is and what it means for small and online businesses. Why the government is leaning on small business owners to help save America during this time. Understanding if this bill is right for you, if you’re eligible, and how you can take advantage of it. Everything you need to know about this bill top to bottom -- from loan amount to loan forgiveness to accessing this bill and everything in between. Casey even has a value-packed website full of resources to support you and all small and online businesses right now. Head here to check it out!I know you’re going to find this episode insightful and extremely helpful.Click here to listen!A note: this episode is about the United States $2 trillion Stimulus bill passed in response to the coronavirus pandemic. This stimulus package is specific to our U.S. audience. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Rate & Review Online Marketing Made Easy:If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!Raise your hand if you love a good online quiz.I sure do!From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course or not, quizzes help you, as the consumer, make easier decisions without the overwhelm.But… what do quizzes do for you as an entrepreneur? A whole lot!Quizzes are a great way to grow and segment your email list, better understand your audience, and boost your sales by offering direct guidance for your customers.My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we got to sit down and chat all about how you can use them, no matter where you are in your business.Ryan is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask... which was named by Inc. as the #1 Marketing Book of the Year.His work has been featured in the Wall Street Journal, USA Today, Forbes, Entrepreneur, on NBC News, and Fox and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice.He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs used by over 20M people each year.Now, you might be thinking that quizzes are a little too advanced for you, but before you disregard this episode, I want to challenge you to stick with me. Why?Because Ryan and I break down how quizzes can benefit you, even if you’re just starting out.In fact, we talk about how quizzes can be especially beneficial to grow your email list and better understand your audience in the early stages of your business.No matter where you are as an entrepreneur, you’re going to walk away from today’s episode with a clear understanding of what it looks like to create a quiz and how quizzes can help you to grow your business.

Like many these days, you might be finding yourself working virtually -- and whether this is new to you or not, there are some simple strategies you can implement to stay focused, on track, and moving forward as an entrepreneur.My dear friend, Rachel Hollis, originally interviewed me for her podcast RISE, and because we both want this episode to reach as many entrepreneurs and individuals affected by the recent crisis as possible, we are releasing it on the Online Marketing Made Easy podcast as well.I hope with all my heart that you find this episode helpful, insightful, and inspiring.Now, why did Rachel come to me looking for guidance on how to run a virtual team and work from home without losing focus?Probably because I’ve been building a virtual team for almost 11 years, which means I’ve got a couple tricks up my sleeve for being successful in the online workspace.Here’s a preview of what we talked about... How to set expectations and what tools are best for staying on track. The importance of sticking to a task and how to make sure your team does the same. How to show up for your team and lead in turbulent times. How to minimize context switching -- trust me when I say that this one is a lifesaver! Tips for staying focused. Strategies for maintaining healthy work habits and setting up your workspace. The importance of over-communication to your team and collaborators. This episode is courtesy of our guest, Rachel Hollis, and the RISE podcast (where it first appeared). To receive more tangible and tactical tools from New York Times Best-Selling author, Rachel Hollis, check out RISE.Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Rate & Review Online Marketing Made Easy:If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!What if I told you that confidence shouldn’t be your goal?Crazy, right? I thought confidence was always the goal!According to my guest today, Jennifer Allwood, there’s something else you should be focusing on… courage!I’m so excited to have Jennifer back on the show to talk about her new book, which will be released April 7th, 2020, “Fear Is Not The Boss Of You,” which is a must-read as an entrepreneur.We also chat about why courage should be your goal over confidence.How to shift your mindset around imposter syndrome, because that’s essential as an entrepreneur.We even go talk about the real way to discover your confidence (hint: it has to do with taking action -- imagine that!).Jennifer has helped thousands of creative entrepreneurs grow their business by leveraging social media and the online space, and she’s someone I love learning from.She teaches people how to find freedom in their business by utilizing multiple revenue streams, as she shared in episode 215.You’re going to love Jennifer’s approach and strategies for becoming more courageous in your life and business.

You’re talented. You deserve the best. You can build a wildly successful business. You’re organized, intelligent, and capable of creating the life of your dreams -- the life you deserve. How do you feel when I say those things? Do you feel inspired and fired up?Or, are you shaking your head thinking, “Amy, you’re so full of it!”My dear friend, I certainly hope you’re shaking your head, “YES!” and you feel inspired. However, I know what it can be like to believe deflating lies… especially as an entrepreneur.My guest today, Dave Hollis, knows what it’s like to believe those lies, as well.Dave is the COO of the media company and inspirational powerhouse, Hollis Company, which he runs with his wife and my close friend, Rachel Hollis.He’s also just released his first book, “Get Out Of Your Own Way,” which is simply phenomenal.Today, Dave and I talk about the thoughts that tend to hold you back from your true potential and how to overcome old thought patterns that aren’t in your best interest.We also talk about the “shoulds” that are hindering your growth, your solution for getting unstuck, and so much more.Here’s a preview of our interview... [02:58] My good friend, Dave Hollis -- the COO of Hollis Company and husband to Rachel Hollis -- has just released his new book, Get Out of Your Own Way: A Skeptic’s Guide to Growth and Fulfillment. Help celebrate him with me! [06:52] If you're struggling, you must find a community to connect with about what’s going on. That’s exactly what this book did for Dave. It allowed him to be fully transparent -- about the good and the bad. [10:17] Dave was inspired by his wife's growth, and while he was a skeptic at first, he eventually decided that personal development was for him. In his book, he talks about how he got out of his own way so that others can use his strategies to do the same. And let me tell you, he knocked it out of the ballpark! [18:04] If you are on a path of personal development and doing big things, and your significant other isn't on board with it, don't push them. Instead, let them see the light of your journey and the results that it produces. Let their curiosity allow them to transform their lives. [20:07] Dave talks about the identity frame that we pick up from those around us as we are growing up. For example, "women entrepreneurs can’t have ambitions and be a good mom" is a common one. This couldn’t be further from the truth. You must make the decision about whose opinion you will believe and carry with you. [26:27] For 14 years, Dave was the primary breadwinner but when Rachel’s book sold 3 million copies and the financial contribution started to shift in their relationship, Dave was worried. He opens up about an unconscious fear around if Rachel would still want him if he was no longer the main source of financial support. [35:57] Here’s the good news, it's never too late to make a pivot, transform yourself, or change direction. You must focus on what’s best for you and not what others are thinking of you -- because the truth is that they just aren't! #sorrytobreakittoyou [41:13] Being stuck is being in a place where you aren't growing or don't have the opportunity to fail. Here’s what Dave proposes: expose yourself to opportunities to fail and push outside of your comfort zone on a regular basis. [45:56] Have unbelievable clarity about who you want to be. Once you know what you stand for, then you know the role you have to play in your life. Connect to a why that is bigger than the unpredictability of life. What do you believe in? Who are you? What's your leverage?

With COVID-19, things are changing by the second. That's why I want to support you -- my community -- and show you what it looks like to move forward even when you’re feeling uncertain.This episode is real and raw...it's messy, clunky at times, and I share what I’ve experienced so that you may learn some of the things about navigating a business with the world changing so rapidly.So, I've put together five things that you can do to navigate your business through the Coronavirus crisis. You’ll find two mindset tools and three strategies to implement right away.And listen, I know you’re probably feeling some confusion right now. Whether you have an online business, a digital course, plans to launch, or you’re just starting out...Don't. Worry. I’m going to give you the guidance you need to keep moving forward.Here’s the deal, you can’t ignore what’s going on in the world. In fact, I firmly believe that you have to talk about this no matter where you are on your entrepreneurial journey.To further help you, I’ve put together a freebie called “How To Be Productive Working From Home During Uncertainty.” Be sure you grab that, too.Here’s a snapshot of the five ways to navigate your business through a crisis that I talk about in this episode: #1: Get into action. Feel the feelings but also get into action to keep your mindset abundant and focused. You’re an entrepreneur, which means you’re resilient. #2: Commit to a morning routine and end of the day shut down. It’s easy to get distracted with the news, your family at home, and just plain old emotions, but creating rituals will keep you focused on the needle movers in your business. (More guidance on this in the freebie!) #3: Clarify your crisis messaging. Get clear on what you’re going to say to your audience during this time and how you’re going to position yourself and your business -- even if you have a small audience. #4: Show up and offer something valuable and free that will resonate, support, and inspire. Tune in to hear how we did this. #5: You’re probably wondering, “Amy, I don’t feel I should be selling right now!” My answer to you is… if you stop selling, our economy will be crushed. You are not opportunistic if you’re selling in our current climate -- as long as you offer a solution to help serve your audience. Take the time to reevaluate your offers to make sure they align with what people need in this time of uncertainty and be willing to pivot if needed. People have more needs today than they did a week ago. Remember that you are a master problem solver. Now is the time to experiment. Try new things and never give up.Your audience is not wanting or looking for perfection. Your audience is looking for support, direction, and leadership.Show up for them. Show up for your community, your audience, and your paying customers.I hope you find this episode is just what you need to hear as we are navigating through this time of chaos, uncertainty, and change. I hope you find the light and gratitude in any way possible. And above all, I hope you and your family are safe and healthy.For further support, be sure to grab my freebie “How To Be Productive Working From Home During Uncertainty.”  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Discover essential tools to streamline your entrepreneurial journey. Learn how Slack enhances team communication beyond email. Help Scout revolutionizes customer support for better organization. Kajabi stands out as a top tool for managing digital products. The episode emphasizes focusing on one or two key tools as you grow. A downloadable PDF summarizing all recommendations provides added value for listeners looking to scale their business effectively.

Discover the essential tools every entrepreneur needs to kickstart their business. Learn why ConvertKit is a top choice for email marketing and how it simplifies list building. Explore the wonders of Leadpages for creating effective landing pages. Uncover the magic of Social Curator for managing your social media presence seamlessly. Plus, find out how Asana can revolutionize your project management, making organization a breeze. These insights could be game-changers for your entrepreneurial journey!